By Pelleas36

 Twitter provides us with unprecedented opportunities for us to connect. A lot of people however struggle to find the value the twitter has to offer. So where is this value and how can we make it work for us. If we look at a number of examples perhaps we can find this value in Twitter.

Example 1

A twitter friend of mine works for an employment company and a couple of weeks ago she tweeted about a position she was having difficulty filling. I retweeted her post and put it up in my facebook status. Within minutes two of my friends had got back to me telling me they were interested and I put them in. Contact with my employment contact.

This is I think a clear of the value of both twitter and other social media, they allow diverse groups who might not normally connect with each other to intersect building value for all concerned.

Example 2

I made a quick tweet about something I was doing at the office for a client. A follower tweeted me to suggest the perhaps there might be an alternative solution if I looked outside the square and used another piece of software that. I was not aware of. This resulted in a quick and simple solution for the client. And a new business relationship for us. The value again. Seems easy to see I think.

I think that one of the problems that people have is that because the technology of twitter is new there needs to be a complete reinvention of the way we communicate in order to find the value. The value is there if you use twitter to expand the way we connect and communicate already. The essence as I have said a number of times before is the idea of connection and I mean real connection not just dumping maketing information on people, but in fact joining the conversation.

The value in twitter to my mind then is the ability to be able to communicate quickly and easily with a wide community. It gives us the ability to touch a much wider audience in a connected way and both personally and professionally that has to be a thing of value.

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